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He’s known for investing in technological start ups. He’s a master at staying under the radar, making “quiet” moves and maintaining his humble (in comparison) net worth. Nas has always been in my top MC’s of all time and the more I became interested in business and entrepreneurs in hip hop, I saw that Nas' name kept coming up. Sitting at a net worth of $150M in 2017, there is no doubt that his knowledge and ventures cover the widest spectrum!
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Not only did he have his own apparel and footwear lines, he also did jewelry, home furniture, a line of glasses for Louis Vuitton, produced a TV show, owned a YouTube channel, collaborated in making various art sculptures that were unveiled at the an art show in Besal, Switzerland, and he also collaborated on a project with G-Star Raw, which was featured in the American Museum of Natural History. At first, I thought Pharrell was only behind Billionaire Boys Club and Ice Cream but I was SO wrong. Most of his apparel and accessories were made in limited quantities, just enough to be (very) profitable while ensuring visibility and anticipation. We often forget Pharrell as a super successful entrepreneur because his music is so memorable and sought after but the guy is a business genius!! Pharrell learned the secret to business early on (it seemed) and it can be summed up in one word: exclusivity. Make no mistake, 50 has been around for 15 years and has experienced his small share of failures, but for the most part, when 50 wants to win in business, he does. The truth is, while he did file for bankruptcy two years ago, it hasn't stopped his money or his success and seemed to be more of a formality than an actual need. 50 was also one of the first to capitalize on the internet heavily with This Is 50, among other things.
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Starting with his music and G-Unit brand, 50 would turn The Unit into a brand that had their own clothing and sneakers, before turning his success into two video games, a billion dollar Vitamin Water deal (that he apparently made 400 million before taxes on), a quick energy drink, headphones, a Vodka sponsorship, underwear brand, successful movie career, and of course, his success in television.
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50 has become one of the ultimate moguls, stepping into a role that not many could duplicate. The way he's captivated the business world is actually a shock considering his humble beginnings. Honestly, 50 is my favorite hip hop businessman period.